Systane

Project Overview

Dry Eye (DE) is that annoying little sister that won’t leave me alone. Its persistent, distracting, and emotionally draining.

• ✦ Position Systane not just as a treatment, but as a moment of true relief — a rare and welcomed pause from the daily irritation of DE.
• ✦ Give your dry eyes a vacation — a lighthearted, visual escape that imagines what freedom from DE feels like.​