Utkarsh Living

Project Overview

Developed the brand mission, enabling seniors to look at second innings to live in a vibrant community.

• ✦ Crafted a maple leaf logo, representing wisdom, growth, and the beauty of embracing life's next chapter.
• ✦ Helped established Utkarsh Living on the map of metropolitan city before its launch.

Challenge

The challenge was to create a brand experience that balances serenity, sophistication, and personalised care, making Utkarsh Living the preferred choice.​

Creative Strategy

Design a brand identity that seamlessly blends serenity, sophistication, and personalized care, creating a compelling visual narrative that speaks to the emotional and aspirational needs of senior residents.​